You wanna know how to get website on google first page, which makes to drive massive traffic.. Because Google traffic is incredibly well qualified. Imagine that there are people out. There searching for exactly what you do and looking to buy the thing that you offer. There’s no surprise, they’re getting traffic from Google is still such a big priority for businesses. No matter what goes on with digital marketing, no matter what happens with social media, no matter what happens with email and crazy different ad tech, getting your website to the top of google for many businesses is still their number. One digital marketing priority. Because the traffic is so awesome.
How Google works (Getting your website to the top of Google)
We need to do is understand how Google actually works. If we can get into Google’s mind, then we’ve got a much better job of reverse engineering exactly what we need to do to get that ranking.
So first thing, Google crawls websites, and it’s really looking to show the sites which are the best answer to the search problems. Now this best comes with a bit of an asterisk. Because what is the best answer to a search problem? Well, the truth is the best changes, the best answer for someone looking for a quick piece of information is very different from the best answer for someone. Who’s looking for an in-depth, well-researched piece of content? So the first thing to understand is the user intent of the particular term that you’re trying to rank for. Basically, we wanna create the content that best satisfies the searcher. In fact, while we’re on definitions, let’s define how to get your website to the top of Google.
So Google makes about $40 billion a year. because you click on ads. Yes, when you click on those ads, Google makes the money that pays for all of the random, stupid stuff that they come up with. So Google needs to keep you hooked on its search engines to keep you clicking on those ads. Now, in order to keep you hooked on the search engine, it needs to give you the answers to your questions very, very quickly. And a question could be, a question, or it could be just someone typing in a phrase. It needs to give you the responses that are most useful to you as soon as possible, otherwise, you’re gonna go somewhere else. So that’s what Google cares about the best. Not because Google has some deep purpose like organize the world’s information. It cares because it needs to keep you hooked using its search engine, so it can monetize your suite clicks.
The fundamental concept for SEO ranking
Now I wanna talk a little bit about user intent in more detail because this is a really fundamental concept for SEO, if somebody types in “red shoes free delivery,” the intent there is typically to buy something, okay? Over time, Google is gonna understand this, and it’s gonna be showing pages where there is a commercial outcome on that page or you can buy a product from that page. If someone searches for, “how to clean red shoes?” That is an informational search. So that’s gonna bring up a completely different set of search results, mostly focused around longer-form content, is gonna be information-rich, because that’s what the searcher is using for. It’s really important whenever you’re trying to rank your website or a particular page for a term to check what Google thinks the intent of that search is.
So is it showing really informational pages in the search results? If Google is showing really informational pages on the search results, you know that in order to rank for that time, you’re gonna have to produce something which is informational. If on the other hand it is showing really commercial pages for that term, or you can buy, or you can become a lead, then that’s what you need to do. So it’s important not to try and fight Google, but try and identify what it’s already doing, and then put yourself in alignment with that.
So obviously, to get a website ranked or a web page ranked, we need to give Google exactly what it needs to do that if we play the game, we get the results, so this also means Google doesn’t have rules like every page that ranks on Google needs to have 2000 words, it’s much more sophisticated than that. Like we said, if someone’s searching for something which can be answered very quickly, then the best answer might be something that is very quick. If someone’s looking for something much more in-depth in the best answers, it’s gonna be longer, So it’s all context-dependent. The approaches that we take on pages with different user intent are completely different. But they always need to match the user’s intent. All right, great, so loads of concepts, no answers yet.
let’s talk about how to get to the top of google search results then. The first thing, understand that it’s not just your homepage that ranks, this is really important. Every single page on your website can rank, and in fact, for many websites, actually it’s the homepage that shouldn’t be ranking for the majority of its keywords. Remember that Google wants to serve the best answer to its visitors, and quite often your homepage is just basically an introduction to your business or an introduction to your website. And actually, the deeper more useful information is on your sub-pages, so whether these are service pages if you’re a service or lead generation business, or product or category pages if you’re an e-commerce business. So the first thing to do is to get away from thinking of getting your website to the top of google and start thinking about your web page’s ranking.
This is good news by adding lots of well-optimized pages to your site, not only do you increase the chances that you’re ranked for those relevant terms, but also you increase the number of relevant terms that you can rank for. There are basically four things that you need to think about, firstly relevance. You’re never gonna see a page ranking on Google, but it’s not relevant for the term that you’ve searched for. So if you’re trying to rank content on your site for things that you’re not actually relevant for, you’re not actually offering, it’s gonna be a bit of an issue.
Second thing, popularity, if you’re not being talked about, if you don’t have that credibility of being mentioned in other places on the internet, why should Google take a punt and trust you as being the best solution?
Third thing authority, how well regarded are you in the space that you’re in. This is more important in certain niches than others, but your authority is becoming an increasingly important part of why Google is gonna justify ranking your pages and how to get website on google first page.
And then the final thing quality, if the information on your site isn’t great, if it’s not fact-checked, if it’s full of mistakes and errors if your site takes a long time to load, it’s not mobile-friendly, it’s full of broken links, this is not a good sign. By far the single biggest SEO hack if you like, and it’s not even a hack, where did all the SEO hugs go? What was happening to our industry? It’s to create greater content on your website.
You want the hacks you wanna know where which keywords to put in your page title and what the keyword density of your first paragraph should be. And all this type of stuff. I know here, I am just saying, more content.
Creating lots of really good quality information on your site is a difficult thing, it’s a time-consuming thing, and it might cost you quite a lot of money and time to do that. So in our experience just because you know that it’s a good thing to do, doesn’t mean people are necessarily doing it. So how do you actually go about this process?
So the first thing for how to get website on google first page to do whenever you’re planning to write more content is to brainstorm your keywords. Now you’ve got a few different types of keywords that you might want to write content for.
The first type of keyword is keywords that would relate to your product or service. For example, you’re an accountant, you have a tax accountancy, so you’re gonna have phrases that might be searched for, by someone who’s looking for a tax accountant, for example, tax accountant, tax accountancy, a tax accountant for small businesses, tax accounts for enterprise, whatever it might be. So you’re gonna have keywords that relate to the thing that you do, or the subset of the thing that you do, okay? These are gonna be very commercial keywords. These are gonna be the keywords that you’re gonna be optimizing your core service pages, your product pages for.
You’ve got another category of keywords that relate to the problem that your audience has. So a problem in the tax accountant example might be something like how to reduce corporation tax or how to save on company VAT, or how to plan for VAT bills or something like this. So that person has a problem which you can solve, but they’re not necessarily looking for the thing that you’re offering, yet, okay? So these people are further up the funnel, they’re not yet ready to buy from you, maybe, but they’re the sorts of people that you want on your website because they would make good potential customers.
The third type of keyword is even further up funnel, so this is anything that’s searched by people that might indicate that they’re a good potential customer for you. So this could be, if let’s say we’re a tax accountant this might be things like how to scale a small business. Well, an accountant is gonna be an important component of that, but that person isn’t searching for an accountant, in fact, they’re not even searching for a problem that indicates they need an accountant, they’re searching for something bigger. So we’ve got these three different levels of keyword and you can think about how to get website on google first page.
We might want to write content for each of these three different types, because we’re gonna have core pages on our website that target the commercial terms, tax accountant. We’re gonna have blog posts that might target the problems, how to save money on VAT bills or how to save corporations hacks or when you should be paying your tax, and then we might have a knowledge base on our site, which would be like the ultimate guide to small business growth, which is designed to get us loads of business owners onto the site. So that we can sign them up for email things and pitch them on accountancy further on down the line. So once we understand that we’ve got these different types of customers, we can see how we might actually want different types of content on our website.
How to get website on google first page? We’re gonna need different types of content on our website, because Google is gonna be looking to show different types of pages for each of those different searches. We do is collect all of these ideas and put them in a spreadsheet. Now, usually you wanna prioritize your commercial keywords. Because those are the ones that most rapidly gonna turn into money, if you had to get any one of those individual customers onto your site, obviously you would choose the person who’s searching for a tax accountant looking for one right now? So they are gonna be your top priorities, but your other types of keywords are gonna be really useful for building up the visibility of the site, building up your credibility, picking up links as well which is gonna help your authority, and also building up your topical expertise to help your ranking for those core commercial keywords, comprende? So you’ve got what we call the key pages on your site.
So this is your homepage or services pages, so page where each of your different services, if you’re a service company or your product or category pages if you’re an e-commerce business. these are your core pages and these are the ones that you’re gonna optimize for your target keyword, getting your website to the top of google.
So for example, using your target keywords in your page title using your target keywords in your headings on those pages, making sure they’ve got a good amount of information on each page using those target keywords and related terms as well. Then you’re gonna want to create content for the keywords that target customer problems. So this might be writing long in-depth blog posts. It might be building out a knowledge base, and then you might wanna optimize previous content that you’ve written for these phrases if the targeting wasn’t that clear. Now, once you’ve created this content, the next thing you wanna do is optimize our content for how Google is showing the information in the search results. now you’ll have noticed showing featured snippets. So these are like the bit of text that you see in the search results, and for a whole bunch of different informational terms. So sometimes if you search for the best WordPress plugins, you’re probably gonna get an unordered list, which has just lifted from someone’s website and put directly in the search results there.
Google can show that information to the search, or without them actually having to go how I getting website on google first page. If you’re competing for search results, where there’s a featured snippet showed, it’s a good idea to try and use the same sorts of markup that Google is using to show those featured snippets, you do want those featured snippets, now people get confused about featured snippets and think well. I don’t really wanna get a featured snippet on Google because then Google’s just gonna take the information from my sight and show it in the search results.
Your click through rate increasing from search results. The next thing that you wanna do is optimize your metadata. Now, the metadata on each page of your site guides what Google shows in the search results. So when you search something on Google, and you see the blue links, and then you see the black text underneath, the blue links are usually your page title. So this is a piece of matter that you set behind the scenes on your site, which basically gives every single page on your site, a title.
Good idea to use your target keywords in your page title, particularly at the start, when someone has searched for that term, they’re gonna see your title being that phrase. that they’ve just searched for.
Also ones who write a compelling meta-description. So meta-description is the black description texts that Google shows in the search results. And some tips to make a compelling meta-description. First, you’re selling the page, you’re not selling your business, you’re not selling your product at that stage, you’re selling people on why they should click on the page.
You can do to boost the credibility of the information on that page, to get that person to click. You might talk about advantages that your page or your service or your offering is gonna have. Over competitors in the search results, because you essentially wanna snap up more clicks through your meta-description than any of the competitors listed on that search results page. Because that overtime is gonna show Google that your page is more relevant because more people are clicking on it, which is gonna help your ranking Google first page. So if you can do things like mentioned free delivery, if you’re selling product fast delivery, things like that are gonna be the things that get e-commerce clickers clicking on your site. you can join our Facebook page.